Initio

THE SCIENCE OF SMELL AND EMOTION
"We enjoy direct and unprecedented access to the scientific innovations of DSM ( Diagnostic and Statistical Manual of Mental Disorders) - Firmanich: tailor-made development of new exclusive accords, state-of-the-art olfactory technologies and, most importantly, groundbreaking scientific methods for measuring conscious and unconscious emotional responses to fragrances."
"We believe that fragrances not only make us smell good, but also have the power to make us feel good."
We are unlocking the invisible power of fragrance to change people's lives and positively influence them, both consciously and unconsciously.